1. Use a concise, clear format
  2. Be factual and to the point
  3. Write with a sense of urgency
  4. Use statistics and external, verified data to add weight and credibility to the proposal, while ensuring all information is relevant
  5. If you use graphs and diagrams ensure they are clear and easy to interpret
  6. Include other types of information if it will support your case, e.g. case studies or scenarios; benchmarking information comparing sites or competitors; interests of external stakeholders such as the community, customers and investors